MICHEL JORDI

jordiWatchmakers from father to son. Since my early childhood I have been fascinated by the art of watchmaking that I first discovered in my father's workshop, and then in the mythical valleys of the Swiss Jura mountains.

My father taught me discipline, precision and attention to detail. I have always felt a need for challenge, to look for something new and to try to do things differently. This is how I dreamt of the day when my vision of time would take the world by storm.

The result is striking; a time-piece with a smooth ergonomic shape, different, powerful!


The paper cut-out on the strap and on the dial reflects my attachment to our Swiss heritage and tradition.